Council is developing a new strategy for wayfinding and promotional signage for the Western Downs.
Signage is a critical element of any destination’s branding, marketing, and visitor information. It's a key part of showcasing all our region has to offer, and 'the people that make it'.
Delivering this strategy supports our Tourism & Destination Events Strategy and seeks to create:
- distinctive and innovative signage
- visitor information displays at key tourism attractions key transport hubs & gateway locations
- promote diversity of experiences and
- improve how visitors and locals are guided to find the experiences and/or attractions on offer.
How to get involved
Council conducted stakeholder engagement to inform the strategy, with a series of sessions that took place from 27 to 29 March.
The community was also invited to complete the below survey to help guide the development of the strategy.