Background

Council is developing a new strategy for wayfinding and promotional signage for the Western Downs.

Signage is a critical element of any destination’s branding, marketing, and visitor information. It's a key part of showcasing all our region has to offer, and 'the people that make it'.

Delivering this strategy supports our Tourism & Destination Events Strategy and seeks to create:

• distinctive and innovative signage
• visitor information displays at key tourism attractions key transport hubs & gateway locations
• promote diversity of experiences and
• improve how visitors and locals are guided to find the experiences and/or attractions on offer.

How to get involved

Council conducted stakeholder engagement to inform the strategy, with a series of sessions that took place from 27 to 29 March.

The community was also invited to complete the below survey to help guide the development of the strategy.